Meowjesty

In my Package Design class, we had to develop a pet food brand as well as design the packaging for the pet food. I wanted to lean into the “luxury” side of pet products while still retaining charm to appeal to all audiences. I also wanted to utilize pet photography as I feel that is more inviting than just relying on illustrations. I also ensured that the information on the back of the bag was organized well and easily digestible. I created the bag in Adobe Illustrator and mocked it up in Adobe Photoshop.